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Greasy Kulture started in 1999 as an obsession. And our passion for old motorcycles and a life on two wheels is greater than ever.
Greasy Kulture founder Guy Bolton has ridden old bikes since he was a teenager in the 1980s. And he has always had a love for the aesthetics of yesteryear, from the early motorcycle clubs that sprang up on America's west coast after WWII to the choppers and crazy customs of the 1960s. Before the Internet opened up alternative worlds to us all, his inspiration was fired by vintage hot rod and motorcycle magazines, films like The Wild One and The Loveless... and regular trips to the USA.
Those sunkissed Californian streets seemed a million miles away from the wet roads of his London city home; he dabbled with old British bikes and loved the Rocker look, but his heart lay with the American dream. Bobbed Harleys and Indians, pomaded ducktails, engineer boots, side-buckled belts, vintage racers, the salt lakes, Chino and Johnny, Hollister... this is the fertile ground where the Greasy Kulture seed first germinated.
And in 1999, this lifelong interest found its way onto the web, in the form of an online magazine. At first Greasy Kulture offered coverage of the cars and bikes attending some of the UK rockabilly weekenders, where traditionally styled, period-perfect hot rods and motorcycles had always found an enthusiastic home. Then Guy started being sent photos from shows in California (digital cameras and email suddenly made this cross-pollination possible), where there was a resurgence of interest in 'old school' styled machines. Greasy Kulture grew, the features started appearing more regularly, then in 2007 it went from the ether into print... with the intention of creating one collectors' magazine.
Over a decade later, Greasy Kulture is still spreading the back-to-basics, get-yer-hands-dirty gospel: buy an old bike or hot rod, use it regularly, learn to fix it. There is no better fun to be had in this wicked world. (Well... almost.)
And now we sell selected gear to go with the bikes: helmets from manufacturers and longtime friends like Biltwell; boots from heritage makers we have used and loved for decades, like Red Wing. Jackets from the weatherproof-kings, Belstaff. And product from independent brands we like – Eat Dust, Hedon, Davida – and believe you will too.
We've come a long way; but also haven't strayed far from our roots at all. We still ride every day, we still love motorcycles, we still get our hands dirty. You can trust us. We're Greasy Kulture.